Likewise, blacks were truly black at 0.00cd/m2, giving text a much crisper, cleaner look that made it easier to read. As we'd expect from an OLED screen, colour accuracy was outstanding, as our colour calibrator showed it was covering a perfect 100 per cent of the sRGB colour gamut. The only other Lumia phone to have an OLED screen this year is the Lumia 930, which is more than double the price of the Lumia 735, so it's great to see one here on a phone under £200. However, the Lumia 735's biggest draw is arguably its gorgeous 4.7in 1,280x720 OLED display. It's clear there's some smoothening going on when viewing photos at their native resolution, but on the whole it took very pleasing pictures and colours looked far more natural and less over-saturated than those we took on the Lumia 830. It doesn't have the Lumia 830 and 930's PureView technology, but the Zeiss optics did a great job of eliminating any extra noise when shooting outdoors. We were impressed with the Lumia 735's 6.7-megapixel rear camera as well. ^ Apologies for this, but the wide angle 5-megapixel camera does allow for some epic selfies
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